Frontiers Insight principal, Sandra Welsman, working with clients and associates, designs and develops strategic plans and analysis , independent reviews, forums and submissions — for boards, executives and key stakeholders of multiple businesses, industries, R&D entities, universities, institutes, educators, government agencies and communities.

A strong track record has been built and earned over three decades based on intellect, experience, professional responsiveness, capacity to work with different people, creativity, contribution and delivery.

From 2014-16, Frontiers Insight Director, Sandra Welsman, has moved a part-time work program focussed on special activities – a staged exodus to spend time on other interests, part of a great wave handing over to Gen Y.

Frontiers Insight does …

• strategic planning for change   see >>
• effective stakeholder consultation  >>
• implementation programs with targets  >>
• project leadership, change management  >>
• distilling complex multi-party issues  >>
• operating and action plans  >>
• market, competition, opportunity analysis  >>
• policy and regulation reviews, strategies  >>
• performance reviews and evaluations  >>
• research-education-extension plans  >> >>
• innovative course development  >>
• forums, roundtables, workshops, seminars  >>

Frontiers Insight works with associates, in teams and in alliances, as needed to progress and deliver projects.

Industries .  clients

• AFS Intercultural (Australia) Ltd
• Austn Council Private Education & Training
• Australian Learning and Teaching Council
• Australian Meat Industry Council; AMPC
• Australian National University & ANU College
• Australian Sugar Industry Alliance
• Australian Wool Innovation
• Business Council of Australia
• Central West Development Board
• Dairy Australia
• Dept of Agriculture, Forestry & Fisheries
• Dept of State & Regional Development NSW
• Glen Innes Natural Resource Adv Committee
• Industry Co-operative Research Centre
• Land and Water Australia
• Manufacturing Business Group
• Meat and Livestock Australia
• NENW Area Consultative Committee
• Pork Council of Australia
• Regional Schools and Community Groups
• Sefton & Associates PR
• University of New England
• UNE School of Rural Medicine


Dr Sandra J Welsman, Principal and Director…………… … Sandra Welsman CV_9.2013 1 page
  • SJW

    Doctor of Philosophy (PhD Law), Sydney University

  • Master of Higher Education. Australian National University
  • Graduate Certificate in Higher Education, ANU
  • DipLaw BAB, TAA Cert IV Training&Assessment, DipFLJournalism
  • Bachelor of Science, Hons 1, University of NSW
  • Fellow, Australian Institute of Management FAIM 1990-2014
  • Fellow, Australian Institute of Company Directors FAICD 2002-2014
  • Admitted as a Barrister of the Supreme Court of NSW 1993
  • Telstra Businesswoman of the Year – a national finalist 1988, 1992
  • Independent Scholars’ Association of Australia
  • Australian Collaborative Education Network, Work Integrated Learning
  • Australian Regional Tourism Network

Panels, Directorships

  • Principal and Director, Frontiers Insight entities from the 1990s -
  • Sugar RD&E Reform – Reform Project Leader 2011, Reform Implementation Leader 2011-2013
  • Economic Development Committee, New England Strategic Alliance of Councils 2009-2012
  • Australian Universities Quality Agency Auditor 2006-2011
  • Tertiary Education Quality and Standards Agency Auditor 2011-2012aglaw-opening
  • Ministerial Panel: Sugar Research & Development Corporation director selection 2011
  • Ministerial Panels: Trade quota rules Beef 2005, Dairy 2008; SFRARP Fisheries 2009-2013
  • Founding Director, Australian Centre for Agriculture & Law, Uni of  New England 2003-2004
  • Director, AFS Intercultural Programs (Aust) 1999-2001
  • Director and a Deputy Chair, Milk Marketing (NSW) Pty Ltd 1997
  • Director and CEO, A.C.T Electricity & Water Authority 1990-91
  • Director, Australian Meat & Livestock Research & Development Corporation 1985-88

Career appointments


Chief Executive Officer, ACTEW – the A.C.T Electricity & Water Authority, Canberra 1990-91

To implement Government decision to corporatise ACTEW, a utility of 1400 personnel, 15 unions, extensive capital works.  Reporting General Managers: Operations, Human Resources, Customers / Marketing, Engineering, Finance, Audit. Achieved: Full corporatisation package at frontline of GBE reform. Development of strategies and commercial frameworks for customers, financials, IR, plus programs to lift ACTEW and workforce efficiency in an economic downturn.

The [corporatisation] period  was characterised by demanding  pressures to prepare for major strategic changes, while sustaining the effectiveness of day-to-day operations. … required high calibre strategic leadership and negotiation skills. That so much was achieved … reflects the high quality of your efforts.  I am aware of the very high standing you have … with the ACTEW Board, staff…  Minister 1991snowy-882

General Manager – Business, Snowy Mountains Hydro-electric Authority, Cooma 1989-1990

Icon engineering and trades water and electricity operation with complex political and cultural history. Achieved: Market focussed business principles as a Government Business Enterprise (GBE); negotiated workplace restructuring policy and agreements, income/cost balance, built external and multi-site internal communications.

hddHead of Dockyard Development, Garden Island Dockyard, Sydney 1987-1989

Major Defence industrial base mixing high technology and 23 unions including diverse technical  skills and trades with major project management and delivery challenges. Achieved: Market-focused development, unique Full-Speed-Ahead program for multi-skilling trade work practices and 17% productivity increase; repositioned GID as a competitive market focussed Navy/commercial

Head, Planning and Marketing Branch, Department of Defence, Canberra

Manager Marketing Policy, Oil & Gas Division, CSR Limited, and before that, Manager Communications & Public Relations, Energy Division, CSR Limited. Fourth largest Australian company. Resources boom, coal, oil, uranium. Marketing strategy development. Bringingmoomba together disparate entities and people, building national media interactions, high-profile issues management.

Manager, Fibre Specification Department, Australian Wool Corporation. International, regional and national technical and business research, logistics and extension including programs in all States, across multiple sectors, and in Japan, Europe and the USSR.


And then

there is work-life balance …

Us five 2012